Fruit Computers, Inc.
Rethinking tech for everyone, one device at a time.
Fruit Computers, Inc. is a technology brand focused on creating hardware and software that rethinks what technology should be: simple, intuitive, accessible, affordable, friendly, and full of flavour.
WITH FRUIT
THINK Simple.
THINK Minimalism.
THINK Fruit.
OUR PRODUCTS & PROJECTS
Prototypes:
The Fruit Computer One is a basic, pre-assembled note-taking personal computer. The basic start of Fruit’s computers.
In Progress:
1. The Pear computer is a personal desktop computer for Fruit Computers, and is currently in prototyping.
WHAT IS FRUITISM
Fruitism is our design language that makes technology feel real and modern. Digital things should look and behave like their real-world counterparts because that's how humans understand the world. A contact book looks like an actual book. A calendar looks like pages you can flip. Icons are round, soft, and immediately recognizable. We blend the best of both worlds: the familiarity of physical objects with the clean, modern aesthetic people expect from technology.
CONTACT US
Email us anytime at [email protected].
We’ll respond as soon as possible with help
FREQUENTLY ASKED QUESTIONS
1. When will products be available? Currently in development - follow our updates for availability
2. Where are you based? UK-based startup focused on rethinking computing
3. How can I stay updated? Check back regularly or follow our progress here
4. Are you taking pre-orders? Not yet, we'll announce when products are ready
5. What makes Fruit different? We believe computers should be simple, intuitive, and actually work for everyone
6. Is Fruit related to Apple Inc.? Fruit is completely independent. We chose our name because we believe technology should be simple and refreshing - like picking fruit from a tree.
7. What's your timeline for releasing products? We're focused on getting it right rather than rushing to market. Follow our updates for development milestones.
8. Will Fruit products work with my existing devices? Fruit is designed as a complete ecosystem, but we're building compatibility where it makes sense.
9. How much will Fruit computers cost? We're committed to making revolutionary computing accessible. Pricing will be announced closer to launch.
10. Can I contribute to Fruit's development? Currently, we're building the core team. The best way to help is providing feedback through uReview.
11. Are you hiring?
Not at this time, but we'll announce opportunities as we grow.
PRIVACY POLICY
We don't collect personal data through this website. Email contact is used only for Fruit-related communication. We don't share information with third parties.
TERMS
This website is for informational purposes. Product availability and specifications subject to change
All Fruit branding and content is proprietary to Fruit.
© Fruit Computers, Inc.
Review
This is the review page is where you can give us feedback on other computers you had so we can improve our in the best way possible. Or you can give us reviews on our own products or projects or whatever by sending us an email.
HOW?
By emailing us at [email protected] or by pressing the button on screen.
WHAT IS REVIEW FOR?
Review is for giving us feedback on what computers you have so we can make our computers the best it can be, or giving reviews on what type of hardware or software we have made or more.
SHARE YOUR THOUGHTS
Review your current computer to help us design better ones.
Share feedback on our prototypes or ideas.
Email: [email protected]
REVIEW LIST
The Review List is a list of all our reviews we made so far. You may even have a chance at getting your review featured here!
OUR LATEST REVIEW
Windows 11:
What is Windows?
Microsoft Windows is the world's largest operating system by market share for desktop and laptop computers, With an estimated 70-73% global desktop market share. But the latest Windows is a step back for many.
Windows 11 summary review:
While Windows 11 modernizes design, it sacrifices usability and performance. Users report slower speeds, inconsistent design, and fewer customization options compared to Windows 10.
Windows 11 review: A frustrating step backward for many users
© Fruit Computers, Inc.
Windows 11 review: A frustrating step backward for many users
© Fruit Computers, Inc.
Support
This is the support page, a page where you can find help for troubles you have. Whether you're new to Fruit or looking for specific help, you're in the right place.Have questions? Check our FAQ below (or on the home page) or reach out directly.
MAIN ANSWERS
How do I sign up for an account?
You currently can’t create an account on the Fruit website, as the platform doesn’t support that feature yet. But you can still email us.
How do I buy a Fruit computer?
At the moment, Fruit computers aren’t available for public purchase. However, you might be able to obtain one directly from the founders locally. This website is mostly a showcase of Fruit and it products and a feedback centre.Private information will not be shared.
FREQUENTLY ASKED QUESTIONS
1. When will products be available? Currently in development - follow our updates for availability
2. Where are you based? UK-based startup focused on rethinking computing
3. How can I stay updated? Check back regularly or follow our progress here
4. Are you taking pre-orders? Not yet, we'll announce when products are ready
5. What makes Fruit different? We believe computers should be simple, intuitive, and actually work for everyone
6. Is Fruit related to Apple Inc.? Fruit is completely independent. We chose our name because we believe technology should be simple and refreshing - like picking fruit from a tree.
7. What's your timeline for releasing products? We're focused on getting it right rather than rushing to market. Follow our updates for development milestones.
8. Will Fruit products work with my existing devices? Fruit is designed as a complete ecosystem, but we're building compatibility where it makes sense.
9. How much will Fruit computers cost? We're committed to making revolutionary computing accessible. Pricing will be announced closer to launch.
10. Can I contribute to Fruit's development? Currently, we're building the core team. The best way to help is providing feedback through uReview.
11. Are you hiring?
Not at this time, but we'll announce opportunities as we grow.
© Fruit Computers, Inc.
About
This is Fruit’s about page. This is where you find all information about Fruit Computers.
THE BASICS
Fruit Computers, Inc. (ticker symbol: FRT) (also known as Fruit Computers or simply as Fruit, is a personal computer and computer software manufacturing brand founded in 1 July 2025 in Greater Manchester, England.
HISTORY
Fruit Computers, Inc. also known as Fruit Computers or simply as Fruit, is a computer and software manufacturing brand. Founded in the 1 July 2025 by Enzo Filipek in his parents’ home.
In September, Enzo Filipek designed and developed fruitcomputersinc.carrd.co (now fruitcomputers.carrd.co) on a free website builder, Carrd, to showcase his goal of Fruit and to showcase his vision and products/projects.
THE TABLE
Fruit Computers, Inc.
The Fruit logo as of 2025:
| Type | Private | |
| Status: | Startup | |
| Donated as | FRT | |
| Industry | Computer hardware | Computer software |
| Founded | 1st, July, 2025 | |
| Founder: | Enzo Filipek | Jacob Jones |
| Head-quarters | [PRIVATE] | |
| Key people | Enzo Filipek (CEO & Founder) | Jacob Jones (Co-founder, Co-CIO & Co-CMO) |
| Products | Fruit Computer One | |
| Services | Review | Store |
| Subsidiaries | Cheese Systems | Fruit Studios |
| Website | fruit.crd.co |
SUBSIDIARIES
Cheese Systems - Cheese Systems is a private, secretive business.
MARKETING
Branding:
The brand’s name was inspired by Enzo Filipek’s belief that technology should be simple and refreshing - like picking fruit from a tree. The name was inspired by his fruit diet.
Fruit’s first logo, designed by Enzo Filipek, depicts a "colourful fruit bowl". Fruit also has monochromatic logos identical in shape to the colourful logo.
Advertising:
Fruit’s first slogan, "THINK.”, along with “THINK Simple. THINK Minimalism. THINK Fruit.” In 2025. This slogan was created to emphasise the simplicity of Fruit and its products. “Rethinking tech for everyone, one device at a time.” was used on the website when it debuted in 2025. This slogan is to show the innovative thinking of Fruit.
THE GOAL
Fruit’s goal is to make technology simple and accessible, effective and refreshing. We plan on building from the ground up to make what we think computer designs and computer systems should be like; easy, minimal, simple to use.
© Fruit Computers, Inc.
Leadership
This is Fruit’s leadership page. This is where you find all information about Fruit Computers’ leadership.
Under development
© Fruit Computers, Inc.
Hot News
Welcome to the Hot News page. This is where you can find recently published news articles about Fruit or other things similar.
TOP STORIES
A reveal of a future Fruit computer design!
Recent Fruit Stories
Fruit’s Founder reveals early prototypes for the Fruit Bowl logo.
Windows 11 Review: A step backwards.
Fruit’s latest review dives into Microsoft’s newest OS, pointing out where design clashes with usability.
Hot News is written and curated by the Fruit team.
© Fruit Computers, Inc.
eNews
SEND ME NEWS
Have you heard the latest?
Technology doesn’t stand still, and we have a great way for you to keep up with the latest technology news from Fruit.Simply send us an email of your choice that you want to get news on to our email, then we will send you the most recent stories from Fruit. It’s free and easy to read, and they’re filled with tips and up-to-date information.
© Fruit Computers, Inc.
Fruit’s Founder reveals prototype logos
The current Fruit Bowl logo is iconic for reflecting many things about Fruit. But have you seen the prototypes of the Fruit Bowl?
So here’s a list of the test logos made for Fruit Computers.
Current logo on hardware:
1. “The shiny fruit bowl.”
This shiny, glossy design shares the same shape as the current logo. But is now white and grey with a sharp line going through it.
© Fruit Computers, Inc.
Early concept sketches hint that a refreshed Fruit logo might debut soon, keeping its colourful charm but with a more “Fruitism” finish.
© Fruit Computers, Inc.
A frustrating step backward for many users.
The latest version of Windows has been met with a significant amount of negative feedback, particularly from veteran users and those running older hardware. While Microsoft has touted its new design and features, many feel the changes are unnecessary, intrusive, and actively degrade the user experience.
The user interface: Form over function
A compromised taskbar: The new, centered taskbar and redesigned Start Menu have been a major point of contention. Users are frustrated by the removal of long-standing functionality, such as easily resizing or moving the taskbar and the loss of informative app labels.Less usable Start Menu: Many feel the new Start Menu is a significant downgrade from Windows 10's, offering less information at a glance and prioritizing pinned items over the quick access to apps and settings users have come to expect.Inconsistent design: For all the talk of a modern, consistent design, Windows 11 is riddled with visual inconsistencies. The polished new aesthetic often clashes with lingering legacy elements from older Windows versions, creating a disjointed and unrefined feel.
Aggressive monetization and bloatware
Forced online accounts: The mandatory requirement for a Microsoft account and an internet connection during setup for the Home edition has angered many users who prioritize privacy and local control.Adware and telemetry: The system is criticized for being filled with bloatware, aggressive advertisements for Microsoft products like Office 365, and persistent data collection (telemetry) that is difficult to disable.The Copilot invasion: The introduction of the AI-powered Copilot has been met with mixed feelings, with many feeling its integration into core apps like Notepad and the browser is an unnecessary invasion of privacy.
Performance and stability issues
Bloat and performance degradation: Despite running on modern hardware, many users report that Windows 11 feels slower than Windows 10. The system feels bogged down by unnecessary background processes and bloated system apps.Bugs and instability: Even years after its initial release, users continue to report persistent bugs and stability issues, including crashes, freezes, and problems with updates.Worse gaming performance: Some users report that Windows 11 performs worse than its predecessor in certain games and benchmarks, despite Microsoft's claims of a better gaming experience.
Disappointing for power users
Diminished customization: For users who appreciate control over their operating system, Windows 11 is a letdown. Customization options for core elements like the taskbar and Start Menu are heavily restricted.Removed functionality: Several features that users relied on in Windows 10, such as the ability to show download progress on taskbar icons, were removed for seemingly no reason.
Conclusion: An unwanted downgrade
For many users, Windows 11 is less of an upgrade and more of a forced migration to a platform with fewer features and more intrusive user-tracking. The demanding hardware requirements, aggressive monetization, and frustrating changes to the user interface have led a significant portion of the user base to view it as a poor, and for some, unacceptable replacement for Windows 10.
© Fruit Computers, Inc.